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Strategic Marketing for Educators & Purpose-Driven Organisations

Driving audience growth and event bookings for the education and charity sectors.

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From Missed Opportunities to Measurable Impact

Are your current marketing efforts failing to deliver the returns you need?

❌ Low Conversions: You have an engaged audience, but they aren't translating into confirmed event bookings or enrolments.

❌ Fragmented Campaigns: Your communications are scattered across different platforms without a unified, multi-channel strategy.

❌ Invisible ROI: You lack clear data, tracking, and reporting needed to confidently know which campaigns are working.

Solutions

Westoby Consultants is the independent freelance practice of Andrew Westoby a digital campaign specialist partnering with the education and charity sectors.

The fix isn't always about doing more marketing; it's about doing it smarter.

I step in to audit your current channels, remove the digital bottlenecks, and design cohesive, multi-channel campaigns.

From setting up automated email sequences to optimising your event listings, we build systems that do the heavy lifting for you.

I transform confusing data into actionable insights, so you can stop worrying about the process and start seeing real momentum in your event attendance and revenue.

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How I Drive Results

Multi-Channel Campaigns

I design and deliver cohesive, target-focused marketing campaigns across digital, social, and print channels. By aligning your messaging across every touchpoint, I capture audience attention, cut through the noise, and drive measurable growth for your courses and events.

PLAN YOUR CAMPAIGN

Email & Booking Journeys

Stop losing warm leads. I build automated email sequences, segment your CRM, and optimise event platforms (like Eventbrite) to nurture your audience. I streamline the entire user journey to seamlessly convert casual digital interest into confirmed event attendance and revenue.

INCREASE BOOKINGS

High-Converting Content

Great content needs to do more than just look good—it needs to convert. I translate your educational objectives into highly visual, engaging formats. Leveraging short-form video, photography, and copywriting, I build compelling narratives that compel your audience to take action.

UPGRADE YOUR CONTENT

FAQs

What specific marketing services do you offer?

I specialise in end-to-end digital campaign management, primarily for the education, charity, and purpose-driven sectors. My core services include designing multi-channel campaign strategies, managing email and CRM automation, optimising event ticketing platforms (such as Eventbrite), and producing high-converting visual content to drive registrations and revenue.

How do you ensure your campaigns deliver measurable results?

I replace guesswork with data. Before launching, I audit your current digital platforms and map the complete user journey to remove bottlenecks. By integrating your front-end content with targeted email workflows and backend tracking, I ensure we can constantly test, learn, and optimise. This means you get transparent reporting on what is actually driving footfall, applications, and course bookings.

How do you typically work with clients?

I offer flexible, transparent freelance support tailored to your organisation's exact needs. Whether you require an interim manager to lead a fixed-term project, strategic guidance for a set number of days per week, or hands-on execution to hit targets during peak seasonal campaigns, I integrate seamlessly with your internal team to deliver immediate impact.

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